Why Your Business Should Be Investing in SEO
I stumbled across this blog, written by Luke Summerfield, regarding SEO and why should businesses invest in it. A very interesting read. The blog article gives a thorough understanding and reasoning on...
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Turn that Frog Prince into the king, of content.
Content Is King. ‘Content is King’, something that a lot of us in the industry hear every day and something I find myself repeating on a regular basis. Website content, or copy, plays a crucial role in...
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Going Gaga Over Google
Now, it can be said – building links to your site just does not cut it anymore. With the recent changes in how Google, one of the major search engines in today’s world, is seeing sites, you might want...
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Why ‘Search Engine Optimisation’?
Website SEO Like most business owners who make the exciting decision to get a website, obviously your main goal is to share it with the world, and use it as a tool for attracting potential customers or...
View ArticleImpact of Search Engine Optimization and Advertising on Businesses
Almost every business today has a website, and as competition in the world of business intensifies, investors have been left with no other choice but to venture into E-commerce. This is a great...
View ArticleUnderstanding Semantic Search and how it will change SEO
We all know the face of SEO is continuously changing, we’ve seen this with the most recent algorithm updates such as Panda, Search Plus & Venice, however throughout all these changes one thing has...
View Article2013 SEO Revelations
SEO in 2013 The last couple of years have seen a huge amount of changes in the world of SEO and most certainly, 2013 will be the same. The signs are the EMD update, Panda releases, the DMCA updates,...
View ArticleGoogle Author Rank – The Next SEO Revolution?
The 2013 Google Author Rank prophecy Although we were all eager about the Mayan predictions of the world’s end, the SEO world is all in a buzz about a new “genesis” that was recently unveiled by...
View ArticleFace up to Upcoming Panda Updates
Google Panda update and your website’s Google rankings The Google search spam group has been very busy planning the updates of both Panda and Penguin for 2013. Most of us are not surprised at all, as...
View ArticleGood SEO Practices – Replacing Generic Links
A generic link is a non-descriptive link that does not include any keywords that a search engine could use to try to categorize what the link is linking to. This can include anything that is not...
View ArticleGood SEO Practices – Replacing Generic Links
A generic link is a non-descriptive link that does not include any keywords that a search engine could use to try to categorize what the link is linking to. This can include anything that is not...
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mUmBRELLA reports on small businesses survey & online marketing
mUmBRELLA claims online marketing as important as insurance This is a really great read for small businesses owners thinking about online marketing, and its from a very reliable source of...
View ArticleGoogle’s latest algorithm update, the Hummingbird
Google quietly made a huge change to its core search technology, one that affects about 90 precent of searches worldwide! They call it the Hummingbird. Revealed by Amit Singhal, Google’s senior VP, it...
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Google Algorithm Changes In 2013
Google Year In Review It has been a huge year for Google updates as the graph from Mediative suggests, 14 major changes were made throughout the year. What can we learn from it? Well, we can see a huge...
View ArticlePanda 4.0 – New Algorithm Update
Late yesterday Matt Cutts, Google’s Head of Web Spam, sent out a tweet that had Webmasters sitting in the edge of their chair. What makes this announcement bigger is that in March 2013 Google said...
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End Of Financial Year (EOFY) Sale
*Update – Offer no longer available. Do you want a new website? What about a mobile website AND a blog? For the month of June we are offering a FREE Mobile Website and a Blog when you purchase our...
View ArticleWebfirm will be running a workshop as part of the Small Business Festival...
This August the Small Business Festival Victoria will be running a number of workshops, talks and seminars throughout the state as part of their commitment to small business in the state. As part of...
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Is Google displaying the wrong site title or description for your business?...
A member of our team recently let me know that when he Googled for Webfirm, a curious thing was happening; our search engine results page result was showing a very old description, from before we...
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Direct VS Indirect Ranking Signals
Towards a Holistic SEO Approach When internet marketing began, it gave birth to an entirely new marketing field – Search Engine Optimisation. In the bad old days SEO flourished in the way that any...
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Stop thinking keyword ranking – Focus on topics
A balanced understanding of Google’s* objective, and individual Users/Searchers intent, highlights the importance of changing SEO-mindsets towards content – focusing less on keyword(s) ranking, and...
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